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Valuation is a central part of the exit planning process. The business is often an owner’s most valuable asset. As such, the financial security of many business owners depends on maximizing value (and minimizing taxes) and converting that asset’s value to cash. As a business owner, you and your advisors must understand the current range of values of the business to determine how your financial objectives can be met. You cannot get a handle on your personal net worth without understanding how much your illiquid business is worth, and how that value can vary based on different circumstances.